During my conference Webcom , I stressed the importance of product and customer service as the cornerstone of any marketing initiative 2.0 and I added that the financial crisis exacerbated the need for "confidence" of consumers towards the product and / or service.
Since no one is prophet in his own country, I recognized some texts and studies over the last few days supporting my hypothesis.
Found via Marketing Charts a study of Euro RSCG Worldwide conducted among hundreds of respondents in the United States, the United Kingdom and France teaches us that 25% more than 2008 consumers reported making their purchases based on quality, not price.
The study also found that over 80% of respondents want to deal with companies that have a face "human".
and I can not but stress, 78% of respondents believe the Internet is a very important part of the shopping experience even when the purchases are made online.
Then, a study reported by eMarketer and conducted by MTV Network tells us that "youth", as one might think especially sensitive the image, prioritize, and also the quality products that deliver what they promise.
As eMarketer said: "It's Hip To Be Square."
The study was conducted among Internet users aged between 12 and 24 years in 5 countries: Germany, India, Japan, the United States and the United Kingdom.
According to respondents aged between 18 and 24 years the most important characteristics of a brand were:
Good quality. Trustworthy. It works well .... Well before ... A cool picture.
A question arises for all marketers and entrepreneurs: You invest much time and money to improve your product and your customer service? And how many dollars in advertising, branding, public relations, etc..? your product and your customer service should be the cornerstone of your marketing strategy ... Do not waste time painting a wall cracked ... your customers are not fooled!
0 comments:
Post a Comment