Wednesday, April 22 took place the day Infopresse 360 with as keynote speaker Seth Godin.
I was invited as a blogger by Infopresse and here is a short summary of the day.
In full transparency, I stayed on my hunger and if I paid for my place I was disappointed. Other bloggers who were with me also felt we were served a rehash. However, for a less informed, the conference could potentially have some good ideas being considered but I do not think the speakers have tailored their presentations to a room consisting primarily of participants from around the comm and advertising.
Speakers who have spoken before me Seth bored. Three of them have been widely discussed figures linked to the crisis current financial seasoned tips. And fourth, Tony Chapman, has second helping of the usual recipe web guru ... I'm good ... my box has a viral video ... we never knew what were the benefits for the product but it does not seem to is important ...
Regarding Seth Godin, I must begin by saying that I read with great interest his blog entries as well as the books he publishes. I'm "sold" the product. Moreover, it is a very clever storyteller who captivates an audience.
Here quelques extraits de sa conférence glanés dans mes notes, dans mes tweets et ceux de mes co-twitterer!
- The internet is an obligation to stop making average products not a new tool to market average products
- Remarkable means worth making a remark about... make a product worth talking about.
- We are living a full fledge industrial revolution – the only one we will see while we are alive.
- Internet does not care if you show up (as an advertiser). It is the first media to do that in 100 years. It is the only media that won’t die if you don’t advertise.
- If you are not present where people look for you; you are invisibleAverage product need mass media
- Marketing has to stop being about interrupting ideas
- The model that says you can interrupt your way to success does not work anymore. Some companies trying to get through the clutter by producing more stuff. Ex: Coke Japan launches a new product every 21 days
- Marketing is about spreading ideas
- Ideas that spread win
- If you don't love it, don't market it
- We've entered the era of emotional marketing
- What marketing is now is leadership – people and ideas
- Tribes are what matter now Tell a story
- Connect a tribe
- You Need 1000 true fans
- Leaders Do not Need charisma to start with ... Because THEY THEY get well lead charisma
Interesting for those who do not know Seth, unfortunately nothing new for those who are already readers of its publications.
For another summary of the day, I invite you to read the blog JS Chouinard .
I also know that Sebastien Provencher had the opportunity to have a meeting one-on-one with Seth, we therefore look forward to his ticket as I have mentioned more learned during his brief meeting that during the conference to follow here ... .
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