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Seth Godin

Wednesday, April 22 took place the day Infopresse 360 with as keynote speaker Seth Godin.

I was invited as a blogger by Infopresse and here is a short summary of the day.

In full transparency, I stayed on my hunger and if I paid for my place I was disappointed. Other bloggers who were with me also felt we were served a rehash. However, for a less informed, the conference could potentially have some good ideas being considered but I do not think the speakers have tailored their presentations to a room consisting primarily of participants from around the comm and advertising.

Speakers who have spoken before me Seth bored. Three of them have been widely discussed figures linked to the crisis current financial seasoned tips. And fourth, Tony Chapman, has second helping of the usual recipe web guru ... I'm good ... my box has a viral video ... we never knew what were the benefits for the product but it does not seem to is important ...

Regarding Seth Godin, I must begin by saying that I read with great interest his blog entries as well as the books he publishes. I'm "sold" the product. Moreover, it is a very clever storyteller who captivates an audience.

Here quelques extraits de sa conférence glanés dans mes notes, dans mes tweets et ceux de mes co-twitterer!

• The internet is an obligation to stop making average products not a new tool to market average products
  
• Remarkable means worth making a remark about... make a product worth talking about.
  
• We are living a full fledge industrial revolution – the only one we will see while we are alive.
• Internet does not care if you show up (as an advertiser).  It is the first media to do that in 100 years.  It is the only media that won’t die if you don’t advertise.
  
• If you are not present where people look for you; you are invisibleAverage product need mass media 
  
• Marketing has to stop being about interrupting ideas 
  
• The model that says you can interrupt your way to success does not work anymore. Some companies trying to get through the clutter by producing more stuff. Ex: Coke Japan launches a new product every 21 days
  
• Marketing is about spreading ideas 
  
• Ideas that spread win 
  
• If you don't love it, don't market it
  
• We've entered the era of emotional marketing
  
• What marketing is now is leadership – people and ideas
• Tribes are what matter now 
Tell a story
• Connect a tribe
• You Need 1000 true fans
• Leaders Do not Need charisma to start with ... Because THEY THEY get well lead charisma

Interesting for those who do not know Seth, unfortunately nothing new for those who are already readers of its publications.

For another summary of the day, I invite you to read the blog JS Chouinard .

I also know that Sebastien Provencher had the opportunity to have a meeting one-on-one with Seth, we therefore look forward to his ticket as I have mentioned more learned during his brief meeting that during the conference to follow here ... .

Only Two Black And One Red Wire

Interview with UJJEF

I recently gave an interview to the UJJEF . In their own words:

The UJJEF - Business Communication and is the hub of reflection, training and exchange of all professionals in corporate communications. It brings together around its missions, tous ses acteurs (directeurs, responsables de la communication des entreprises et des collectivités territoriales, agences, cabinets et sociétés d’études, journalistes, photographes, illustrateurs, maquettistes, webmasters…) et se donne pour ambition de participer au développement et à la valorisation de la communication d’entreprise en toute efficacité et crédibilité.

Au passage, nous avons discuté Webcom Montréal et Exvisu.  Je vous invite à lire interview if you want to know what I think of the following questions:

• How loyal readers today the press while it continues to predict an end?

Or it goes back to the need to develop online newspapers?

To begin with, that should we not do on the web?

• The position of the journalist is necessarily influenced by its new modes of participation as the multiplicity of information flow?
• Yes, but that voice still scares many companies in France, demonstrated the difficulty of inserting social networks ...

And internally?

• behind this resistance to new technology, may prove there not also a true cultural and generational problem?

And what are its limits?

• crisis How can it become a source of editorial innovation, which is the theme of your next conference at Webcom Montreal on May 13?
• More generally, what is the maturity of the corporate website (North American development of contents, evaluation of its communication activities on the web ...)

An anecdote ... my brother, the eldest of the family, after reading the interview sent me the following comment via email ...

In my :"... It is still run by men 50 years white collar !..."

He asks me: "From blue Mao collar is better?"

Note: formatting problem on that note - sorry!

Jennifer Kydd And Steve Byers Couple

Webcom Montréal - May 13, 2009

You are passionate about innovation, marketing, web, communication companies ... Do not miss the conference Webcom Montreal's the !

I told you about early March and informed you that I had the privilege of giving a lecture .

Having spent few hours planning my speech this weekend, I told myself that this would be appropriate to give you a little reminder ... it is in less than a month ... I'll talk changes ... (A mild obsession these days!) Issue that your organization does not become a dinosaur !

My talk is titled "Marketing: Crisis as a source of innovation" and here is the description:

You can not simply rely on marketing methods traditional and mass media. However, blindly implement all the new marketing tactics plus.Pour 2.0 will not work through the crisis successfully, it is critical to rethink every aspect of your customer interactions including customer service and ultimately, the product itself. The challenge is to rethink the relationship with customers from A to Z. Your customers will tell you what they want if you allow them. In fact, they tell you already! To be successful in implementing marketing techniques 2.0, a company needs to rethink its business practices in general. In summary, it is important to use the crisis as a source of innovation, and to take advantage changes in society and technology today to review the way you do business and use the crisis as a lever for organizational growth.

For registration here.

Hope to see you there.