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Facebook for business - tools!

Following my ticket Monday where I concluded no business can afford not to have a presence on Facebook, another study of MarketingProfs summarized by eMarketer informs us that the companies are unfortunately not the right strategies on social networks.

Indeed, on Facebook, the most effective tactic B2C is the creation of a Facebook application when it appears that the tactics used most is attempting to direct traffic to the site of the business corpora via status updates.

Moreover, Renato, in comments to my previous post, I pointed to a study who informs us that the vast majority of businesses in Quebec (88%) have no strategy facebook.

So, since there is much to be done between businesses that are not there and that using the wrong tactics, I want to refer to the "Handbook of Marketing Facebook "you can find in French on the blog" Doing Business on Facebook "

The guide is well done and begins by explaining the basics of Facebook. He then reviewed the opportunities offered by the pages and applications as well as various ad formats and an intro to Facebook Connect. also a very interesting section is the section on good practices where there are twenty examples of companies and their pages / applications.

Another interesting blog but this one in English and geared toward marketers and developers is "Inside Facebook "

Well then here, with these few tools you have no excuse not to get started!

you have other suggestions for tools? Do not hesitate!

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You are targeting women? Social networks are a must! Portable

An article from eMarketer this morning informs us that 80% of women Internet are "fans" of a product or a brand via social networks like Facebook. Take a moment to think ... 80% of women give permission to specific products / brands to discuss with them .... It's huge!

Moreover, 72% experienced a new product via social networks, so that information that is undoubtedly shared.

Finally, 50% have bought a t produi through interaction via social media. 50%!

Conclusion: No company can afford not to have a presence on Facebook. course, without forgetting that the concept is to "talk" ...

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Santa is back! Fascination with the change

Indulge yourself Santa Portable is a really cool application and otherwise it is created by an entrepreneur from Montreal: Alexandre Bérard CEO Ugroup Media

I told you about the December 2, 2008, here is an excerpt from the press release of the 2009 edition:

"... free and safe, this application lets you create custom video messages from Santa Christmas for your children, members your family and your friends can watch them online and share them with others.

... These messages can include the recipient's name, age and photograph, mention the gift of choice, as well as reveal one of many well-kept secrets of the Father Christmas story to give more credibility to the experience . Once created, the message can be viewed immediately before being emailed. With a simple click, you can share the video message with friends on Facebook or Twitter. "

News 2009:

• custom scenarios tailored to children under two years and those aged three to eleven.
• The opportunity for children to follow on a map, moving from Santa and his reindeer from the North Pole to their house.
• An adult version.
• partnership with UNICEF . Users can now make a donation after creating their video message

Go do not sulk your pleasure!

For Canada here! . For France, Belgium, Switzerland and Luxembourg here! For U.S. and rest of the Anglophone world, Here!

Have fun!