Following my ticket Monday where I concluded no business can afford not to have a presence on Facebook, another study of MarketingProfs summarized by eMarketer informs us that the companies are unfortunately not the right strategies on social networks.
Indeed, on Facebook, the most effective tactic B2C is the creation of a Facebook application when it appears that the tactics used most is attempting to direct traffic to the site of the business corpora via status updates.
Moreover, Renato, in comments to my previous post, I pointed to a study who informs us that the vast majority of businesses in Quebec (88%) have no strategy facebook.
So, since there is much to be done between businesses that are not there and that using the wrong tactics, I want to refer to the "Handbook of Marketing Facebook "you can find in French on the blog" Doing Business on Facebook "
The guide is well done and begins by explaining the basics of Facebook. He then reviewed the opportunities offered by the pages and applications as well as various ad formats and an intro to Facebook Connect. also a very interesting section is the section on good practices where there are twenty examples of companies and their pages / applications.
Another interesting blog but this one in English and geared toward marketers and developers is "Inside Facebook "
Well then here, with these few tools you have no excuse not to get started!
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