Marketing Charts tells us that over 50% of marketers do not use analysis tools for their online campaigns ... What sad news!
It seems that the old dogs will not learn new tricks and old Marketers used to spend huge amounts of $ on advertising without being able to measure the impact of continuing to invest precious dollars without bothering to measure results so that's one of the strengths of internet marketing.
Also 62% plan to increase their spending on internet marketing ... No thinking, just sheep who follow the trends! Finally, to top it off, 20% of respondents said their website was only "basic" and not central to their marketing activities.
might as well be inconsistent!
Unfortunately this may hinder understanding of the power of internet marketing because many will not put the $ in the right place and so will be disappointed. It is high time that our profession will be a duty to plan, measure, fit, etc.. ROI Marketing should not be the exception but the rule.
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